hrl: launches new brand signifying commitment to customers and innovation

As our valued customer, we wanted you to be the first to know about the exciting next chapter in the history of hrl: as we officially unveil our new brand.

Our objective is to powerfully communicate our purpose as a leading specialist testing and engineering services company, and our commitment to creating commercial value for our customers through innovation and 'expertise in action'.

We're focused on dramatically improving the performance of your business.

It's an increasingly competitive time in the world, yet for those who can successfully innovate, difficult technical problems present major opportunity.

At hrl:, we're rising to the challenges faced by our customers and can proudly say we're now more agile, sustainable, and customer-focused than ever before.

We pride ourselves on applying 'expertise in action' to increase our customers' revenue, decrease costs, and enable smarter use of capital.

Our revitalised services

Click on the below links to learn more about our revitalised services:

• Laboratory testing
• Asset integrity, reliability and materials engineering
• Power and combustion performance engineering
• Process and energy efficiency engineering
• Innovative partnerships
• Expert technical advisory 

What's next?

Our new brand combines the trusted hrl: blue, a nod to our strong heritage, with a bold colon brandmark capturing our search for constant innovation and prompting the question, 'What next?'.

We look forward to answering this question in collaboration with you, our valued customers, as we push the boundaries to improve your business.

Are you ready to transform your business performance?
Phone +61 3 9565 9888